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Wednesday, December 20, 2017

Martin Cormier: Character Design
src: 2.bp.blogspot.com

Commercial character design is the process of creating a character and utilising it to enhance or publicise a commercial entity through design.


Video Commercial character design



Design process

Examples of characters which have been designed to be used in a commercial application are found throughout the modern world, on advertisement billboards, murals, graphic marketing within interior spaces and within recent years, as animations on the Internet. A character can appear in two dimension (2D) or as a three-dimensional design (3D) as modelled using a computer or traditionally sculpted. Commercial entities use characters which are designed to embody a brand image or enhance a sales campaign.


Maps Commercial character design



Well-known designers

Well known design companies include:

  • Walt Disney Company (animators and cartoonists)
  • Leo Burnett Worldwide (advertisers)


Source of article : Wikipedia