Jasmeet Singh Raina (born November 4, 1989), professionally known as Jus Reign or JusReign, is a Canadian comedian of Punjabi Sikh descent. He is most prominently known as a YouTube personality, and one of Much Digital Studios' original creators. His comedic videos and pop culture parodies propelled him to internet fame, and since 2009 he has surpassed more than 880,000 YouTube subscribers and nearly a billion loops on Vine. He has one of the largest followings on Snapchat in Canada.
Video Jus Reign
Early life
Jasmeet Singh Raina was raised in Guelph, Ontario in a Kashmiri-Punjabi Sikh family. He has stated that his family came from modern-day Pakistan before the Partition of India. When he was 5 years old, his father started paying a maestro to teach Jasmeet and his younger brother, Anmol, in Indian classical music. Jasmeet played the tabla. He started to dislike playing it and as he has stated in his "Draw my life" on YouTube, he argued with his teacher to the point where he got a tabla thrown at his face. He studied at the University of Guelph, where he originally studied to become a doctor to appease his parents' wishes. Eventually, the sketches Raina was creating on the side went viral and his parents accepted that their son had found success and have since been supportive of his YouTube career.
Maps Jus Reign
Career
Singh's upbringing and his South-Asian roots have provided material for his viral videos. Most of his work contains pop culture parodies, while others provide commentary on race, and his struggles with racism.
Singh posted his first YouTube video in 2009, and as of 2016, he has earned more than 750,000 YouTube subscribers. Singh is also one of Much Digital Studios' original creators, among a roster of various other online influencers.
Singh appeared in 2 movies in 2015, one of which was filmed in India. Also in 2015, he was the red carpet correspondent for the Much Music Video Awards.
In June 2016 Raina was featured as a guest writer in 24 Hours Toronto's daily city snapshot "The Six in Toronto", highlighting hot spots to eat and hang out in Toronto. In summer 2016 Raina was included in The Bay St. Bull's "Power 50" list of most influential Canadians for his entrepreneurial skills and online notoriety. On June 19, 2016 he co-hosted the iHeartRadio Much Music Video Awards red carpet, speaking to stars like Shemar Moore and Tyler Posey.
Jus Reign made an appearance on Jimmy Kimmel Live!, in a creator edition of the show's Mean Tweets segment in June 2016.
Personal life
Turban Controversy
On Monday, February 22, 2016 Raina was forced to remove his turban at an airport in San Francisco an hour before boarding a flight to Toronto. Raina, who has a Sikh background, wears a turban for religious reasons. After being told to either remove his turban or book another flight, Raina complied, removing his turban in a private room.
After completing the security check, Raina asked if security officials could provide him with a mirror so he could reapply his turban in private. But TSA agents refused, suggesting he walk across the terminal to a public restroom -- his head still uncovered -- and use a mirror there. Raina noted the experience was an embarrassing and sensitive ordeal, and that a simple fix, like adding a mirror to the private screening area or providing him with a handheld mirror, would have been more respectful.
The incident led to backlash on Twitter and garnered international headlines in Cosmopolitan India, Seventeen, New York Daily News, and BBC Asia. While a TSA spokesperson made a statement explaining the screening processes for religious garments, they did not apologize directly for the incident with Raina. After the incident, Raina took his frustration over the issue over social media, which sparked a media outrage over TSA racial profiling in general.
Awards and nominations
- Sikh Heritage Award (2016: Awarded Outstanding Member of Sikh)
- Shorty Awards (2015: Nominee YouTube Comedian of the Year)
- Playback Magazine's 5 To Watch (2015)
- Streamy Award (2016: Nominated for Best Collaboration)
- Next Media Award (2016: YouTuber of the Year)
References
Source of article : Wikipedia
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